Brace yourself for the next 18 months.
The speed of change in the food industry makes every last quarter look like a crawl.
For CEOs, shifting their organizations’ gears from reactive and episodic to proactive and continuous is a monstrous undertaking.
Channel customers’ technology and concepts are accelerating value for consumers in a way that is pushing the entire industry faster than any one or two large manufacturers could alone.
Consider a few examples:
The next 18 months will be unlike any seen before in our industry. And this is just a start, with much more still under the radar.
For many manufacturers, shifts in both the means and the ends of value creation will prove to be unmanageable…
…unprepared for the cost, the strain on operations and resources, and other implications when customers refuse to be passive recipients of supply.
The inability or lack of readiness to monetize new opportunities and assets in an entirely new industry context will have manufacturers looking down the barrel of extinction.
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