Food Industry 2020 and Beyond
2018 marks the end of the Food Industry as we know it.
Blueberry is not forecasting next year.
The compounding speed of new value driving more new value means 2019 happened two years ago.
Next year’s trends are for transactional conversations with customers, but that’s about it.
Far from a complete list and unable to go deeper in email format, we share more meaningful information below.
The cost to food manufacturers ignoring the implications of this and other information and remaining in a fixed state is conservatively $49-50B in lost sales per year between now and 2021.
1. Rise in costs routinely cited in 2017/2018 quarterlies as reasons for underperformance should not have caught executives by surprise.
3. Takeout is driving foodservice but at the expense of profits from add-ons like alcohol and desserts via in-house dining.
4. The ways consumers live, work and play are changing everything.
Peter Drucker said that defining the Meaningful Outside of the organization is the CEO’s first task.
Second is to think through what Outside information is needed for the organization.
Third is getting it in useable form.
CEOs cannot discount, limit or delegate these essential tasks.
2018 marks the end of the food industry as we know it.
Acceleration is speeding up and 2019 is already well behind us.
It’s on to 2020 and beyond, starting now.
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